DELTA ROOTS
Roads, Rivers, & Routes
Explore the Soil. Hear the Soul. Discover the Story.
Featured Event
39th Annual King Biscuit Blues Festival
October 8–10, 2026 · Downtown Helena, Arkansas
Delta Roots
2026 King Biscuit LaunchSponsorship Opportunities
Be Seen. Be Remembered. Be Part of the Story.
For one unforgettable weekend, Helena-West Helena becomes one of the most concentrated gathering places in the Delta.
come for the music
stay for the food
explore the history
discover the culture
they shop
they eat
they travel
they experience Helena
And this year, they will have a new way to experience it all.
About DELTA ROOTS
DELTA ROOTS: Roads, Rivers, & Routes is a regional tourism, cultural, storytelling, and visitor-engagement app that connects communities throughout the eight-state Delta region—Arkansas, Mississippi, Louisiana, Tennessee, Missouri, Kentucky, Illinois and Alabama—inviting visitors and residents to experience the people, places, history, music, food, agriculture, businesses, and events that shape the Delta and give the region its distinctive character.
DELTA ROOTS brings together travel information, local discoveries, events, maps, video, original stories, history, and real-time visitor updates in one easy-to-explore experience.
The platform launches October 7, 2026, immediately before the 2026 39th Annual King Biscuit Blues Festival. This is not simply another place to advertise. This is an opportunity to place your brand inside the King Biscuit experience.
Why partner with DELTA ROOTS?
Advertising is most valuable when people actually use the platform carrying the message.DELTA ROOTS gives festival-goers a reason to open, use, and keep coming back. The app is free to download and available at DELTAROOTS.app — accessible whether visitors download the app or simply open it online. Visitors can use DELTA ROOTS before they arrive, throughout the festival, and long after the final performance.
Inside the app, they’ll find…
Festival schedules
Performance information
Real-time updates and announcements
Places to eat, stay, shop, and play
Maps and directions
Parking and visitor information
Festival specials
Helena history
Cultural attractions
Guided and self-guided tours
Blues history
Original DELTA ROOTS content
Recorded performances
Artist interviews
Virtual experiences
Memories they can revisit long after festival weekend
That means sponsors are not simply appearing beside the festival.You become part of how visitors experience it.
Your Brand. Their Experience.
Traditional advertising interrupts.
DELTA ROOTS integrates.
A visitor opens the app because they want to know…
Who performs next?
Where should we eat?
Where do we park?
What changed in the schedule?
What else should we see while we're here?
— and while they are looking for those answers, they encounter you.
Your brand can welcome them into the app.
Your video can introduce the next performer.
Your banner can follow them through the experience.
Your message can appear beside live-performance coverage.
Your organization can be part of the content they are already choosing to see.
That is a different kind of visibility.
Reach the Delta — and Beyond
The 39th Annual King Biscuit Blues Festival attracts visitors from Arkansas, surrounding Delta states, across the nation, and internationally. DELTA ROOTS gives sponsors an opportunity to reach local residents, Arkansas travelers, Delta-region visitors, blues enthusiasts, tourists, and people with a direct interest in Helena and the broader Delta. For businesses, institutions, nonprofits, public organizations, and candidates whose customers, members, constituents, or communities are in the Delta, advertising in the DELTA ROOTS app is a natural fit. Your advertising will remain on the site for 10 months, until the next festival.
2026 Sponsorship Opportunities
The Premier Launch Opportunity
Presenting Sponsor
Your company presents DELTA ROOTS
Top-level visibility throughout the DELTA ROOTS King Biscuit experience — identified with the launch of the platform itself.
- "Your Company Presents DELTA ROOTS" recognition
- Exclusive Welcome Message & Exclusive Closing Message
- Premium placement at app open
- Rotating banner throughout the platform
- Tour or activity listing
- Daily social-media posts
- Placement around live-performance coverage
- Recognition in selected original content
- Continued visibility after festival weekend
$25,000
1 availableExclusive Opening Message
Welcome to DELTA ROOTS
Be the first voice visitors hear
One advertiser welcomes users into the DELTA ROOTS King Biscuit experience with a prerecorded video at the very beginning of the experience.
- Welcome visitors to Helena and King Biscuit weekend
- Introduce your company or organization
- Invite them to explore the app
- Deliver your own approved message
$10,000
1 availableExclusive Closing Message
The Final Word
When the final performance ends, your message remains
One sponsor closes out the DELTA ROOTS King Biscuit experience with a prerecorded video at the very end of the experience.
- Thank visitors for coming
- Celebrate Helena and the Delta
- Encourage visitors to return
- Invite them to continue exploring DELTA ROOTS
$7,500
1 availableBe There at the Beginning
Founding Partner
King Biscuit is the launch. DELTA ROOTS continues.
Become part of the beginning of a new Delta-focused tourism and storytelling platform — not simply purchasing festival-week advertising.
- Founding Partner recognition
- Tour or activity listing
- Rotating banner
- Daily social-media posts
- Logo on Staff T-shirts
- Logo on branded T-shirts
- Business geofencing
- Continued recognition as DELTA ROOTS expands
$10,000
3 availableMain Stage Digital Introductions
Present the Live Performers
Connect your brand directly to the music
Your short prerecorded video introduction appears immediately before a Main Stage performer’s featured content inside the platform.
- Branded performer introduction
- Rotating banner placement
- Daily social-media recognition
$3,500 / performer
14 availableBehind the Music on the Trail
Tour Sponsor
Sponsor one of the tours
Sponsor one of the DELTA ROOTS tours and place an exclusive ad on that tour's page — your brand travels with visitors through every stop of the story.
- Exclusive ad on your chosen tour page
- Association with one of the platform's signature experiences
- Visibility with visitors engaging stop by stop
$2,500
6 availablePaid Political & Public Leadership Profiles
The Future of the Delta
What is your vision for the future of the Delta?
A dedicated section where candidates share video, essays, graphics, biographies, priorities, campaign links, and voting information. Paid political content clearly identified and subject to applicable disclosure requirements.
- Premium video/profile
- Reach people already engaging with Delta-focused content
$2,500
LimitedBeyond the Main Stage
Other Stage Performer Introductions
Extend your visibility across every stage
Sponsor a recorded performer introduction for participating artists appearing on other festival stages.
- Recorded introduction before participating artists’ content
- Stage-by-stage brand presence
$1,500 / introduction
LimitedSimple. Repeated. High-Frequency.
Rotating Digital Banners
Stay visible throughout the experience
Your banner rotates throughout DELTA ROOTS — Home, Festival information, Artist pages, Schedule, Places to Eat, Places to Stay, Tours, Live updates, and Visitor information.
- High-frequency visibility across the platform
- Placement in areas visitors use all weekend
$500
LimitedReach People as They Pass By
Proximity Alerts
Your message arrives the moment visitors are near
When an app user comes within distance of your business or location, DELTA ROOTS sends them a notification about your brand — reaching people at exactly the moment they are close enough to walk in.
Sample alerts
"You’re near the Elaine Massacre Memorial. Tap to hear the story."
"Welcome to downtown Helena — King Biscuit starts in 30 minutes."
"You’re near a Taste of Helena stop. See today’s featured dish."
"Historic site ahead — discover what happened here."
- Proximity alert when app users come within distance of your business
- Reaches visitors at the moment they are closest to you
- Your alert links directly to your listing or offer
$500
LimitedPut Your Business on the Food Trail
Taste of the Delta Tour Stop
Become a stop on the Taste of the Delta tour
Secure a permanent listing for your business on the Taste of the Delta food tour inside the app — the flavors, people, and places that make Delta cuisine unforgettable, with proximity alerts built in.
- A permanent listing for your business on the Taste of the Delta tour
- Featured with photos, your story, and directions in the app
- Proximity alerts — visitors near your stop are alerted about your business
$1,500
LimitedBusiness & Vendor Visibility
Festival Vendor Listing
FREE
with DELTA ROOTS QR Code displayed at your booth · $100 without QR Code participation
Eat / Shop / Stay / Play Profile
FREE
with DELTA ROOTS QR Code displayed at your business · $250 without QR Code participation
The QR Code creates a win for both sides: visitors discover DELTA ROOTS — and DELTA ROOTS sends visitors back to participating businesses.
Pricing to Be Determined
Design Your Own Package
Tell us your goals — we’ll build the package with you
Work with Robinson Studios to design a custom partnership package built around your brand, your budget, and your goals — mixing any of the placements across the platform.
- Mix and match placements across the platform
- Custom combinations of video, banners, and content
- Built with you, around your goals
TBD
OpenSponsorship at a Glance
| Opportunity | Investment | Availability |
|---|---|---|
| Presenting Sponsor | $25,000 | 1 |
| Exclusive Welcome Message | $10,000 | 1 |
| Exclusive Closing Message | $7,500 | 1 |
| Founding Partner | $10,000 | 3 |
| Main Stage Performer Introduction | $3,500 | 14 |
| Tour Sponsor | $2,500 | 6 |
| Future of the Delta Premium Video/Profile | $2,500 | Limited |
| Other Stage Performer Introduction | $1,500 | Limited |
| Rotating Banner | $500 | Limited |
| Proximity Alerts | $500 | Limited |
| Taste of the Delta Tour Stop | $1,500 | Limited |
| Design Your Own Package | TBD | Open |
| Vendor Listing/Profile | FREE / $100 | Available |
| Eat / Shop / Stay / Play Profile | FREE / $250 | Available |
More Than a Festival Ad
The performances remain.
The interviews remain.
The tours remain.
The restaurant discoveries remain.
The history remains.
The stories remain.
And so can your brand.
King Biscuit brings the audience. DELTA ROOTS gives them a digital place to stay connected. Most festival advertising disappears when the stage comes down. DELTA ROOTS remains — visitors can continue discovering the food, music, people, businesses, communities, history, tours, and stories of the Delta long after King Biscuit weekend ends.
Become part of how people experience the 39th Annual King Biscuit Blues Festival.
Delta Roots — Roads, Rivers, & Routes
Thanks for your interest in becoming a sponsor on DELTA ROOTS.
Complete this info for immediate access to sponsorship opportunities.
Delta Roots Merch Giveaway
Register below for the DELTA ROOTS merch giveaway, drawn at the end of the 39th Annual King Biscuit Blues Festival. No purchase needed to enter.